A growing market

57% of consumers now choose, switch to or boycott a brand based on its stand on societal issues, up from 51% in 2017*

 

Research and studies

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*2018 Edelman: Earned Brand study 

The market is being transformed by the rise of the Belief-Driven Buyer. Consumers now believe that brands are the most effective force for change. 53% of respondents agree that brands can do more than government to solve social ills — and nearly half say that brands have better ideas. 

 
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2018 Neilsen: Sustainable Shoppers Buy the Change They Wish to See

Get with the program - consumers demand sustainability. In a recent global online survey, a whopping 81% of global respondents feel strongly that companies should help improve the environment. This passion for corporate responsibility is shared across gender lines and generations. Millennials, Gen Z and Gen X are the most supportive, but their older counterparts aren’t far behind.

 
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2018 Ethical Consumer: Markets Report

In many sectors, consumers are turning towards more sustainable options as their concern for the environment grows. Green energy grew an impressive 56.3% in 2017. Ethical clothing increased by 19.9% and buying second-hand clothing for environmental reasons increased 22.5%, in a year which saw much media about the environmental impacts of fast fashion.

 

Urgent need

Our global consumption is already one-and-a-half times the earth’s carrying capacity.  If current population and consumption trends continue, humanity will need the equivalent of two earths to support itself by 2030

 

In the news

We need to debunk some big myths about conscious consumers

Who is making socially responsible shopping decisions–and why–might not be what you think

 

Plastic waste set to beat price as UK shoppers' top concern

In the next decade, reduced packaging and increased recyclability will become the main issues for consumers, research shows

Is fast fashion giving way to the sustainable wardrobe?

Throwaway garments contribute more to climate change than air and sea travel. Now clothing retailers are bracing for a backlash

More plastic than fish in the sea by 2050, says Ellen MacArthur

One refuse truck’s-worth of plastic is dumped into the sea every minute, and the situation is getting worse

Iceland will be world’s first plastic-free supermarket by 2023

UK supermarket chain Iceland will trial plastic-free produce. The retailer aims to eliminate plastic completely from its own-brand products by 2023

Fast fashion is harming the planet, MPs say

MPs say the fashion industry is a major source of the greenhouse gases that are overheating the planet

Not so fast: Millennials press fashion brands for greater transparency

As well as engaging consumers using direct campaigns, there are a number of apps springing up that are bringing buying power to bear on brands

A need to change our lifestyles and save the earth

The world needs a green economy and changed consumption patterns to save the earth, writes Achim Steiner

Ethical commerce is in demand and on the rise

Business should be ethical to do the right thing and not just because it may make money

 

Want to be part of the solution?

Join the CoGo movement today, together we can make a difference.