A growing market

57% of consumers now choose, switch to or boycott a brand based on its stand on societal issues, up from 51% in 2017*

 

Research and studies

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*2018 Edelman: Earned Brand study 

The market is being transformed by the rise of the Belief-Driven Buyer. Consumers now believe that brands are the most effective force for change. 53% of respondents agree that brands can do more than government to solve social ills — and nearly half say that brands have better ideas. 

 
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2018 Neilsen: Sustainable Shoppers Buy the Change They Wish to See

Get with the program - consumers demand sustainability. In a recent global online survey, a whopping 81% of global respondents feel strongly that companies should help improve the environment. This passion for corporate responsibility is shared across gender lines and generations. Millennials, Gen Z and Gen X are the most supportive, but their older counterparts aren’t far behind.

 
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2017 Ethical Consumer: Markets Report

Sales of ethical goods and services valued at £81.3 billion. Overall, the value of ethical spending grew by 3.2% to £81.3 billion, its highest total so far. In many cases, the UK’s ethical spending is shown to be strengthening at the same time as many of its conventional market counterparts have faltered.

 

Urgent need

Our global consumption is already one-and-a-half times the earth’s carrying capacity.  If current population and consumption trends continue, humanity will need the equivalent of two earths to support itself by 2030

 

In the news


Year of the vegan? Record numbers sign up for Veganuary

Record numbers have signed up to “Veganuary” and will try living on a plant-based diet, at least for a few weeks.

 

Plastic waste set to beat price as UK shoppers' top concern

In the next decade, reduced packaging and increased recyclability will become the main issues for consumers, research shows

Is fast fashion giving way to the sustainable wardrobe?

Throwaway garments contribute more to climate change than air and sea travel. Now clothing retailers are bracing for a backlash.

More plastic than fish in the sea by 2050, says Ellen MacArthur

One refuse truck’s-worth of plastic is dumped into the sea every minute, and the situation is getting worse

Going plastic-free: The rise of zero-waste shops

Packaging-free refill shops are on the rise in Wales as the backlash against plastic gathers pace.

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Fast fashion is harming the planet, MPs say

MPs say the fashion industry is a major source of the greenhouse gases that are overheating the planet

Not so fast: Millennials press fashion brands for greater transparency

As well as engaging consumers using direct campaigns, there are a number of apps springing up that are bringing buying power to bear on brands

A need to change our lifestyles and save the earth

The world needs a green economy and changed consumption patterns to save the earth, writes Achim Steiner

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Ethical commerce is in demand and on the rise

Business should be ethical to do the right thing and not just because it may make money

 

Want to be part of the solution?

Join the CoGo movement today, together we can make a difference.