Everybody wins when banks help customers understand the carbon impact of their spending...

Article excerpt:

“In many countries, there’s a regulatory requirement for banks to help their customers measure and reduce their emissions,” says Ben Gleisner, Cogo's Founder. “It’s a win-win from the customer’s perspective because getting off imported fossil fuels, putting solar on your roof, and using electricity from the grid for your car costs less.”

Gleisner thinks that’s the message North American banks ought to be conveying to their customers. Moving to a heat pump that’s three times more efficient than a gas boiler doesn’t have to be about achieving ultimate goals when it can be about pocketbook savings.

“What we want to say is climate change doesn’t need to be a costly exercise. It doesn’t need to be a political exercise. It needs to be just about saving the average customer some money on their power bills and helping you grow your loan book,” Gleisner said.

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